Hire the voice that sells!
A voiceover commercial is so much more than just recording a script in a studio. Commercial voiceover actors need to be able to turn a piece of boring text into a commercial hook for listeners with the right rhythm, punctuation, intonation, breathing - and even the right amount of silence.
Yes, even silence is powerful!
You want your audience to connect to what you're trying to sell - and you will only be able to do that when you have the right voice actor on your side who understands the requirements of the commercial, knows how to use the right amount of persuasion in his tone, and also understands the nuances in his own voice.
What makes a good commercial voiceover actor?
Everyone has a voice, but you can't just wake up one day and decide that you're going to be a voiceover professional. To be able to sell something to a consumer with just your voice, you need to have certain things in the bag [or should I say (voice) box?]:
Tons and tons of practice to be able to deeply understand your own voice
Lots of script reading - the more you read, the more you are able to understand the variations in tone and rhythm for each different type of commercial
Knowing every voice technique there is - yes, it takes years to perfect your pitch!
Experience working for different genres of commercials so that you are equipped with a wide range of vocal abilities that you can offer to clients
A voiceover studio with the right equipment so that you can provide good sound quality. You also need to know some audio editing because you're battling in a highly competitive sector
Voiceover commercials are now a huge industry and there are many types of commercials that require voiceover actors. Do you want someone with an assuring and calm voice for an insurance company voiceover commercial? Or do you want someone with a punch in his tone for a supermarket flash sale commercial?
A good voice actor will know how to do both simply because he understands the highs and lows of his own voice and has spent hours and hours practicing.
Types of Voiceover Commercials
Voiceover commercials are of many different types and the right voice actor should know how to deliver a persuasive ad for each type. The three main types are:
Business and consumer commercials
If you are looking for someone who can transform your voiceover commercial from mundane to magic, you've come to the right place!
Charlie Wilson is the game-changer you need for your commercial!
Turn your dreary scripts into super-effective commercials - your customers will want to buy your product right now!
Charlie Wilson can bring your project to life with his magical voice and over 35 years of experience in the voice acting industry. Book a demo now with the voiceover powerhouse, then sit back and watch the revenue roll in